Company History

Founded in 2009, Crown Excel began as a small family-run business with big dreams. What started as a modest venture has grown into one of the UAE's most trusted wholesale and retail providers of tech products and services, all while staying true to our founding values.

Today, Crown Excel has expanded far beyond family ties to embrace a diverse team of dedicated individuals from various social, cultural, and linguistic backgrounds. Each team member plays a vital role, making phenomenal contributions toward our growth, customer relationships, and ongoing success. Alongside our partners who share our vision of excellence, integrity, and service, we continue to build a brand that makes a meaningful impact.


We believe that true success is not measured by profit alone, but by the positive influence we create in people’s lives—customers, employees, and communities alike.

As we continue to grow, we remain deeply committed to our core principles:

Treating everyone like family

Upholding the highest standards of integrity

Giving back to the community that has supported us for over a decade

Our Journey

2009

Foundation

Crown Excel Family established with a vision of excellence

2012

Expansion

First major expansion across UAE regions

2015

Innovation

Introduction of modern financial services

2018

Recognition

Awarded Best Family Business in UAE

2022

Digital Transformation

Complete digital transformation journey

2024

Future Ready

Leading the future of financial services